"I wish I could take the risk and start my own business."
I hear it at least once a week. We get to meet all kinds of super talented people everyday, but most of them are terrified of walking away from their day jobs to pursue a passion.
Two years ago Desiree and I walked away from our desk jobs to make candy full time. Neither of us went to business school, heck, I didn't even graduate college (I may have the record for most drop outs at The Art Institute), and we certainly are not chefs, or even cooks. So why did we think we could open an all toffee shop in San Diego, and even manage to keep the doors open for more than a few months?
Honestly, I don't know why. We believed in the product, that's for sure, but we had no idea what we were doing, or getting ourselves into. All we knew is that we were having fun and learning new things everyday. We've done so many things wrong, backwards, and always come out laughing. When we first opened, I had a customer in the shop ask me "Do you like working here?". I thought to myself, "I like working here so much that I put in 20 hours days and work for free!". And that's reality for most small business owners.
It's hard to justify that selling candy is helping the world, or even your local community, but Sweetbricks isn't just about candy for us. It's about connecting with our community, specifically other business owners. You have to be a little bit crazy to make the jump into this world, so we are just fascinated to hear the story of each entrepreneur we meet.
We're not experts in anything. We're just making this up as we go. So why are we still here? Because we're not afraid (and a new Ramen place is opening a few doors down. Not trying to miss out on that.) We are starting to understand that you can't start a business and have your only goal be financial success. You have to contribute to something. You actually have to care. You may be the most successful person in the world, but The Golden Rule still applies.
What do we care about? Other small business owners. We walk in their shoes everyday. We know the struggles and the joys. We know they need help, and a few more hours of sleep. "I don't have time" is their tagline. We care about their projects as much as we do ours. We truly believe that helping each other out trickles down to so many awesome things. Sweetbricks is proof of that.
We don't want it to end. We now face our biggest challenge yet. Asking for help. We pledge to do all we can to help our community while we have this opportunity. We want Sweetbricks to be a vehicle for positivity, happiness, and maybe a few cavities.